IntroductionWhat should an IP strategy include?IP strategy for start-upsIP strategy for growth companiesIP strategy for established companiesComment Introduction Intellectual property can be a company’s most valuable asset. However, because it is intangible, intellectual property can be difficult to identify and value. All companies should be aware of their IP assets […]
what is an r-strategist
How B2B marketers are employing video advertising
While video marketing might be most often associated with consumer-facing efforts, B2B brands and marketers are increasingly employing video campaigns to generate leads and build connections with clients. According to research from Wyzowl, 86% of marketers say video has helped them generate leads, and 81% say video has helped them […]