Did Puma India’s latest marketing stunt really help the company create a positive buzz? The sports brand got embroiled in a “controversy” after actress Anushka Sharma called it out for “unauthorised” use of her pictures, an allegation which was reposted by her husband and ace cricketer Virat Kohli. It was […]
unusual buzz marketing
Why Short-Form Video Is the Future of Social Travel Marketing
Skift Take As consumer content preferences shift increasingly toward short-form video on social media channels, travel brands — which often have rich, visually compelling content to leverage — have an opportunity to showcase their key messages in new, creative, and hyper-relevant ways. Meta Typically three to 60 seconds long, short-form […]