Festivals are an auspicious occasion when many online businesses introduce new products to their customers. As an online store owner, you may be considering strategies to increase website traffic and conversion rates regularly. Even if you may be experimenting with different approaches to boost sales, selecting the marketing strategies that […]
the example of buzz marketing
Yum! Brands CEO banks on buzz and value to ‘win’ during inflation
Yum! Brands, owner of fast food chains KFC, Pizza Hut and Taco Bell, is looking towards brand buzz, great value and product innovation as its “formula to win” amid inflation and tightened consumer spending. Speaking to investors as the company announced its second quarter results today (3 August), CEO David […]