Georgi Oates. AdNews asked industry figures for their assessment of 2022 and outlook for next year Georgi Oates, Head of Media, SCA I call 2022 the year of the COVID hangover. People are rolling to the finish line, excited by the thought of a COVID-less Christmas and to feel the […]
successful buzz marketing examples
Why Short-Form Video Is the Future of Social Travel Marketing
Skift Take As consumer content preferences shift increasingly toward short-form video on social media channels, travel brands — which often have rich, visually compelling content to leverage — have an opportunity to showcase their key messages in new, creative, and hyper-relevant ways. Meta Typically three to 60 seconds long, short-form […]