Whether you are just starting with email marketing or you’re already sending marketing emails every week, you know that emails are one of the best channels to sell — and smart marketers are always looking for new ways they can build relationships and grow revenue. You might be asking yourself: […]
meaning of e marketing
Tech and marketing trends that will impact the dental industry in 2023
2022 has been an interesting year with economic ups and downs that impacted many industries, including dentistry. Dental offices saw a surge of patients returning post-lockdown after a significant drop in patient visits during the shutdown. The United States dental market is expected to see over $15B (100%) in growth […]
How To Create B2B Google Ad Campaigns That Convert
In a world of multi-channel marketing for B2B, narrowing down a specific space where your leads are generated takes time. Many B2B marketers turn to Google Ads because it has the potential for a quick return on investment (ROI). But for that scenario to happen, you’ve got to have the […]
Identifying the target audience and its information needs
Image by Shunsuke Kobayashi released via Creative Commons CC BY 2.0 As set out in the first module in this series, “Strengthening a media business – the four essential steps”, the first step in setting up a media business is to identify the audience groups you plan to serve in […]