By Megan Allinson, Integrated Marketing Director, BKM Marketing Banking has gone digital. At last count, roughly 203 million consumers currently use some form of digital banking in the United States alone, up from 196.8 million in 2021. That number is projected to grow over the next three years to a total […]
marketing-information management examples
HOLY COW! ANNOUNCES MARKETING CAMPAIGN
Vancouver, British Columbia, Aug. 17, 2022 (GLOBE NEWSWIRE) — Holy Cow Foods Inc. (NEO: HOLY; OTC Pink: HCWFF; Frankfurt: Z34) (“Holy Cow” or the “Company”) is pleased to announce that it has entered into an agreement with MIC Market Information & Content Publishing GmbH (“MIC”) for marketing, promotional, and investor […]
Thinking of developing your IP portfolio? How and why to build an IP strategy – Commentary
IntroductionWhat should an IP strategy include?IP strategy for start-upsIP strategy for growth companiesIP strategy for established companiesComment Introduction Intellectual property can be a company’s most valuable asset. However, because it is intangible, intellectual property can be difficult to identify and value. All companies should be aware of their IP assets […]