Francine Maric was inside The Venetian standing near a slot machine in the high-limit slot room, waiting for a handpay, when someone walking by recognized her. The man whispered to his friends, and one of them tapped the shoulder of Francine’s husband, Miran, who was standing several feet away from […]
guerilla marketing vs grassroots
The effect of experiential marketing on customer brand loyalty in modern retail businesses
Forbes reports that 50% of consumers who had a great brand experience said they would post about it on social media. In marketing, it’s crucial to actively prioritise experiences. For instance, a single positive brand experience can increase a customer’s loyalty and propensity to enthusiastically recommend the company to others. […]
Buzz-Worthy Spray Closures Go Viral for Tropicana Campaign
In 99 out of 100 cases, packaging’s primary deliverable to a big brand is to safely transport a product through the supply chain—intact and without spoilage—to a consumer. That’s not to diminish packaging’s secondary jobs, like conveying product information or engaging consumers while on the shelf. But at its core, […]