If you were to ask businesses of all shapes and sizes what their number one goal is, it would be to grow their audience. After all, the more customers you have flocking to your company, the more revenue and profits you will enjoy. To develop your brand presence and drive […]
guerilla marketing movie
Capital City Comic Con will not return to Victoria in 2023 and here’s why
(Capital City Comic Con / Instagram) Going out on top. That is the sentiment of Capital City Comic Con after announcing the well-supported cosplay event will not return to Victoria in 2023. This comes as a surprise after the three-day event held in September was well received by the community, […]
The Pros and Cons of Vintage Shopping
Vintage and consignment shops support sustainability by promoting the resale and reuse of long-lasting items instead of alternatively throwing them away. Secondhand shopping and thrifting are keys to Earth’s future. We’ve reached the point where new production is unnecessary. Our planet is riddled with goods we don’t even use. Many […]
Good Marketers, think twice before you use this marketing strategy, ET BrandEquity
Representative image Jinal Shah Did you know a relatively new marketing strategy has been trending these days? Let’s call it “Prank Marketing”. Though it has been gaining traction lately, if you are a responsible marketer, please approach it with caution. Firstly, what is Prank Marketing? I like to define Prank […]