Websites are a big part of the inbound marketing and sales strategy. Learn how to increase your website sales and conversion rates with these 10 design tips.
An effective website design provides a genuine reason for your potential customers to stay on your site longer than your competitors and enables them to buy products or services from your site and not from others. It provides multiple benefits and opportunities for your company’s website.
When it comes to website design, there are a few key things that you can do to ensure that your site is as effective as possible. Following these simple tips can give your website the boost it needs to attract more visitors and convert them into customers.
There are multiple B2B eCommerce website development companies helping to do the same, and the result they are bringing is also applaudable. You can take their help to enhance your website experience and work towards improving your business.
1. Use whitespace to your advantage.
Whitespace is one of the most important aspects of good web design. It helps to break up your content, making it easier to read and digest. It also gives your website a clean, professional look that will help to instill trust in your visitors.
It’s a space where you can focus on essential elements. But unfortunately, when you use all the space available for informational content, it sometimes makes a negative impact, and customers stop looking at those places for information.
2. Keep your content focused.
Your website should have a clear purpose, and your content should be focused on that purpose. Try to cram only a little information onto your website, or you’ll end up overwhelming your visitors. Instead, keep your content relevant and targeted to your audience.
It should be focused on the customers’ needs and how your business can benefit them in an effective way so that they can gain something from the information mentioned. It is all about proving yourself the best among the competitors.
3. Use images and videos.
Images and videos can help to break up your text and add visual interest to your website. However, be sure to use them sparingly. Too many images and videos can make your website look cluttered and unprofessional.
Dwell time is one of the significant factors when considering search rankings according to Google’s algorithm. It means how much time a viewer spends or stays on your website. The more time viewers spend on your site, the more engaging your content will be. And one of the best ways to hold your customer is to show them exciting images and videos which they are interested in and also relevant to your product or services.
4. Use fonts that are easy to read.
Your website’s font should be easy to read. Avoid using fancy or decorative fonts that are difficult to read. Instead, stick with simple, sans-serif fonts such as Arial or Verdana.
Adequate fonts make the customer feel good about your company. It grabs the attention when fonts are clear and readable. The website’s content must be attractive to engage the customers, and it should have a good font, color, and text size.
5. Make your website mobile-friendly.
More and more people are accessing the internet from their mobile devices. As such, it’s important to make sure that your website is designed to be mobile-friendly. This means using a responsive design that will resize to fit any screen.
It helps in building credibility among your potential customers. With a responsive mobile design, a person trying to search for queries or products on mobile devices will get the experience just like they enjoy on laptops and PCs. It will make your website available for every customer, no matter where they are and what device they are using for it.
This way, you can enhance your customer base as more people are now using mobile devices for their searches, and it is becoming more popular than laptops and PCs.
6. Use calls to action.
A call to action (CTA) is a statement or button that encourages your visitors to take a specific action. For example, you might use a CTA to encourage visitors to sign up for your email list or to make a purchase. It helps in converting a potential customer or viewer into a lead for the marketing team. Depending on the goals, it can make you do various things that help the businesses.
7. Keep your navigation simple.
Your website’s navigation should be easy to understand and use. Avoid using complex menus or drop-down menus. Instead, stick with a simple, linear navigation that will be easy for your visitors to follow.
The website’s primary goal is conversion, and simple navigation will help your business by encouraging potential customers to stay on your site when they come. In addition, it enables them to analyze your site and better understand the products or services your company offers.
8. Use color to your advantage.
Color can be a powerful tool in web design. It can help to set the tone of your website and attract attention to specific elements. However, when using color, be sure to use it sparingly. Too much color can be overwhelming and challenging to look at.
Color enhances brand recognition, helps in identifying essential elements of the page, and works in favor of the website. Colors affect people in a significant way, and it impacts a lot on visitors. It is just about choosing the right one which suits your brand best and soothes the eyes as well.
9. Use social media.
Social media can be a great way to promote your website and attract visitors. Be sure to add social media buttons to your website so that visitors can easily share your content.
10. Optimize your website for search engines.
If you want your website to be successful, you need to make sure it’s optimized for search engines. This means using the right keywords and phrases in your content and appropriately tagging your images and videos. You can also look for top eCommerce website development companies in India, which can help in achieving the same without any hassle.
These simple tips can improve your website’s design and boost sales. With every one of the tips mentioned above, you can develop a website that will not only help you generate leads but also increase the credibility and trust among the viewers who visit the site to check for the products or services.
So next time you plan to have a website for your business that suits your requirements, look as a customer and see if it is the one you want; if not, just change it and try something new.
Author Bio : Ekta Patel is the Digital Marketing Executive at Selected Firms a B2B Marketplace for Finding World Class Agencies. She is a Skilled Digital Marketer with 7 Years of experience in eCommerce, SEO marketing, Google AdWords, and social media content building. She has created quality content for the company’s websites/apps, blogs, and case studies. In addition, she has profound experience working for IT organisations and is responsible for introducing the latest eCommerce trends to the team.
Press Release Distributed by The Express Wire
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